Friday, August 8, 2008

The Yesterday Show

I'll admit that I used to be a big fan of the "Today Show" on NBC. Then Katie left and it seems the show has snowballed out of control ever since. It's not that I really like Katie Couric -- she just seemed to keep everything under control to a certain extent. Now it just seems like everybody sits around and makes fun of each other while we get weather updates every 20 minutes or less.

Today might have been the last straw when it was obvious that the portion of the "Today Show" in Beijing was taped, but they tried to pull it off as if it were live. Why? Who really knows. The bigger question is why didn't NBC just show the opening ceremony of the Olympics live at 8 a.m.? It's not like there was pressing news going on. Al Roker could have easily gotten a break from giving the weather for a day. For those who couldn't watch it live could just watch it taped delayed tonight. It's easily a win-win for NBC -- just think of the advertising dollars that could have been generated from McDonald's -- but instead the network left themselves looking awfully stupid.

So tonight at 11, when the opening ceremonies look like they're still going on, several athletes will be gearing up for their first event ... but you won't see that until Saturday sometime. Having the Olympics halfway around the globe is certainly a challenge, but there has to be a better way to go about it than NBC is already doing.

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